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Nike, Inc. was established in 1980 laboratories, labs Nike biochemical and physiological studies by the experts, Tracy Walker has pointed out that "our job is to be explained by biochemical and physiological activities of human beings."
Since 1995,[link widoczny dla zalogowanych], Nike come up with $ 50,000,000 a year as a technology and product development costs, from the bio-mechanics, engineering, industrial design, chemistry, physiology, and other point of view of the product. The company also set up a Research Council and the customer committees,[link widoczny dla zalogowanych], hire coaches, athletes,[link widoczny dla zalogowanych], equipment operators, Podiatrists and plastic surgeons, etc., jointly examine all the designs, materials, in order to ergonomically improved design of sports shoes. Nike also through acquisition strategy to obtain new technologies, such as the United States, tetra company (Tetra), the company specializes in manufacturing air bag material, the use of the technology that the vibration series of [link widoczny dla zalogowanych] for Nike in the last century 80 s important to create brilliant.
Nike hundreds of researchers, specialized in research, many of whom have biological mechanics, experimental physiology, engineering, industrial design, chemistry and post-doctoral degree in a variety of related fields. The company also established a Research Committee and the Committee on customers, including coaches, athletes, equipment, management personnel and even Podiatrists and orthopedic doctor, who regularly met with the company, examine all the designs, materials, and to recommend amendments to the objective. More elaborate activities, such as: the campaign for high-speed photographic analysis of the human body, athletes treadmill analysis of the situation, there are plans to test more than 300 Nike athletes, as well as testing and development of new running shoes and running shoes and improvement of existing materials. Nike for product research, development and testing costs incurred each year are very impressive, why the existence of ordinary shoes, and Nike shoes essential difference, which is the root cause.
In the product design process, a large number of detailed monitoring data to help Nike to improve product performance. For example, the Nike lab data clearly documented the basketball star Michael Jordan and Charles Barkley They were jumping ability and factors such as differences in the way landing, landing on their feet to the pressure difference. Nike also attaches great importance to consumers of information feedback, which helps to understand consumer preferences on the one hand, grasp the changes in the market; the other hand, personnel will also help the company improve product performance.
Therefore, the international status of Nike shoes, never falter.
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